The Upside Down Agency

Build the agency you fall in love with and make $20K+ / month in profit while working less than 20 hours a week.

Enough of under-charging, chaos, offers that drain you. It’s time to design an agency that reflects you, delivers high-value clients, and gives you freedom.

I’m Liza Simpson, the strategist behind multiple seven-figure agencies and I know what it takes not just to grow, but to massively scale. Let me guide you from plateaued to powerful, with fewer sleepless nights and more wins you can measure.

My first agency scaled to seven figures, but I burnt out along the way and that wake-up call forced me to rebuild from the ground up, this time designed for both profit and lifestyle. Now I help agency owners do the same by combining mindset shifts, powerful productivity systems, automation and AI, and proven (Done for You) sales frameworks and teams, so you can land higher-value clients, scale past $20K months, and grow an agency that actually gives you freedom instead of draining it.

Grab the levers that move your profit, your time and your life.

Get the freedom you set out to create. You do not need a perfect sequence. Start where the gain is biggest. Maybe that is the offer that finally clicks. Maybe it is a sales engine that runs without you. Maybe it is pricing that respects your value. Maybe it is taking your week back. Wherever you begin, the pieces fit together and the results stack.

Here’s how you can work with me!

Create Your Irresistible Agency Offer

Cut through the noise, stand out from the crowd, and attract high-value clients without guarantees or low-ticket chaos.

Build Your Sales Ecosystem That
Sells for You

Stop chasing leads and start creating a system that brings dream clients to you…consistently and calmly.

The Premium Pricing Confidence Method

Transform your offers, pricing, and self belief so you can stop settling for 1K and 2K retainers and start confidently selling retainers that reflect your value and fund the life you want.

Freelancers, agency owners and entrepreneurs stuck in an endless cycle of courses that never seem to change anything?👇 Scale past $20k months with ease.

Set your pricing for profit and stop undercharging in your agency!

Need 1:1 Help? get a 1 hour session or private coaching program.