I’m Exhausted: Why dopamine is destroying your business
A week doesn’t go by without an agency owner saying to me, “I’m exhausted.”“I’m burnt out.”“I don’t know how long I can keep doing this.” Those days feel like wading through mud. The kind where you open your laptop and just stare, hoping the spark comes back. Your shoulders are heavy and there is in […]
Agency Pricing Masterclass: Q & A’s
I recently hosted a deep-dive session on mastering your agency pricing—and the Q&A was 🔥. We covered everything from pricing mindset and mechanics to navigating tough client conversations, retainer models, and the real cost of undercharging. This page pulls together every question and answer, so you can skip the guesswork and learn exactly how to […]
The top 10 Reasons Female-led Agencies Fail (and how you can avoid them)

There’s nothing that punches you in the gut quite like realising the thing you spent years building isn’t going to work. When I looked around at the agency I had poured six years into — the clients, the team, the office — and felt the weight of the numbers telling me it wasn’t sustainable, I […]